Tuesday, 20 July 2010

Audience Research



Above is a chart of statistics which shows us what type/types of people visit the Red Hot Chili Peppers' website. It is split up into gender, sex, ethnicity and house hold income. So according to the data, the most likely type of person to listen to Red Hot Chili Peppers is a 13-17 year old hispanic female who's family has a household "middle income" which is between $30k and $60k. All the information is based only on American visitors to the redhotchilipeppers.com website.

But still, even though this is the most likely type of person to visit the website, it's still close between each gender and age groups. However, there is still a strong connection between ethnicity and popularity of the band and the song, "Charlie". By using these statistics, you can clearly see that the ethnic majority is from Western culture, and Eastern culture isn't as easily attracted to this type of genre. From studying in the past, countries such as Japan prefer generally speaking an almost mixed genre, which takes the two scenes and joins them together into one style. A popular band to do this would be Kat-Tun, which is the most popular band in Japan and most of Asia at the moment - a band which uses a Rock/Electronic/Pop blend to create something different, original, and most importantly popular.

An example of Kat-Tun's songs can be seen underneath:

No comments:

Post a Comment